Press trips pay off for antivirus firms

The old-fashioned press trip can still work wonders if a story on the BBC website this week is anything to go by. According to the Beeb, the spooks at the FBI are planning to send one million emails to people who don't properly protect their computers from viruses. Apparently, unprotected computers are being used by ne'er- do-wells to spread spam (the not meaty kind) around the world.

Helpfully, the Beeb has taken time to provide a list of antivirus providers next to the article so that terrified consumers can splash the cash and protect their PCs.

But those with knowledge of the sector may wonder why consumer industry leaders such as McAfee and Symantec make no appearance on the list, while Russian antivirus firm Kaspersky, Finland's F-Secure and Japan's Trend Micro figure highly.

It probably has nothing whatsoever to do with the vodka and sauna-fuelled press trips to Moscow, Helsinki and Tokyo that said firms arrange each year.

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