Letter - Staff churn not so good for clients

With reference to Ian Monk's amusingly provocative piece suggesting that staff churn could be 'a good thing' (15 June), has anybody asked clients what they think of churn in their PR agencies?

Our experience over the past 30 years has been that it is staff continuity that clients want, not staff churn. In fact, frequent team changes are one of the most-cited reasons we hear from clients looking for an agency change. In our view, staff loyalty goes hand in hand with a commitment to understanding a client's business and the wider context of the markets in which they work.

By all means encourage and create opportunities for new faces and fresh thinking. That's the lifeblood of our profession. But the real price to pay for excessive agency staff churn will almost inevitably be shorter-term client relationships.

Jennifer Janson, managing director, Six Degrees.

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