Taylor Herring to promote Bebo's new girly drama

Britain's most popular social networking site Bebo has brought in an agency for a high-profile consumer campaign.

Bebo wants Taylor Herring and the agency’s digital arm, Force 10, to promote the site’s new internet drama Kate Modern – a spin-off from the YouTube pheno­menon Lonelygirl15 – which is due to launch in July.

The agency’s brief is to create online buzz around Kate Modern, as well as to devise a traditional media relations campaign.

Lonelygirl15’s 170-series drama has been viewed more than 50 million times on YouTube.

Although it purported to be the musings of a teenage girl, it was famously exposed as the work of three male scriptwriters, performed by an actress.

Bebo’s Kate Modern is made by the creators of Lonelygirl15. It will focus on the life of a teenage univer­sity student living in London and will exclusively air on Bebo.

Bebo is the UK’s sixth most popular website overall, with a share of 1.52 per cent of all UK internet ­traffic. This compares with 1.36 per cent for MySpace, the second most popular ­social networking site, according to ­internet research firm Hitwise UK.

Bebo recently handed Port­land PR a corporate, public affairs and consumer PR account, led by MD Tim Allan (PRWeek, 19 April), and appointed Firefly Communications for crisis comms.

Taylor Herring established specialist digital division Force 10 earlier this year (PRWeek, 1 February).

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

DWP communications chief Richard Caseby secures apology from The Guardian

DWP communications chief Richard Caseby secures apology from The Guardian

The Guardian has apologised today for a Polly Toynbee comment piece which gave incorrect details about the hiring of former Sun and Times managing editor Richard Caseby by the Department for Work and Pensions.

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

Hit or Miss? UKIP responds to Times story about Nigel Farage expenses

UKIP and its leader Nigel Farage came out fighting over a story in The Times yesterday that he is facing an investigation over £60,000 of "missing" European Union funds.

Ebay appoints Launch PR and Exposure for UK consumer work

Ebay appoints Launch PR and Exposure for UK consumer work

Online retailer eBay has appointed Launch PR and Exposure to its roster of agencies for UK consumer work.