Dodd returns to search for Maddie

Former Government comms chief and ex-Mirror journalist Sheree Dodd has taken back the role of advising the family of missing toddler Madeleine McCann, while a permanent campaign manager is sought.

As the 50th day after Madeleine McCann’s abduction approaches, Dodd has stepped back in to advise the family temporarily following Clarence Mitchell’s return to the UK (PRWeek, 25 May).

Mitchell – a former BBC journalist – was sent out on behalf of the Foreign and Commonwealth Office. A permanent campaign manager is to be appointed by the beginning of next week, according to Dodd.

Her expenses are being met by the McCann family. Madeleine disappeared from the family’s apartment in Portugal on May 3.

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