2 MINUTES WITH: Kofo Baptist, editor, www.streetbrand.com

Streetbrand is a new faith-based digital youth culture magazine which aims to reach out to a new youth market interested in spirituality.

Baptist: 'We publish features that encourage young people to embrace a healthy and positive lifestyle'
Baptist: 'We publish features that encourage young people to embrace a healthy and positive lifestyle'

Who does it target?
Streetbrand targets 16 to 25-year-olds. It’s just like any magazine you can find on the shelves, but informed by Christian principles. We have lots of music, films and book reviews, celebrity interviews, fashion and style, in-your-face columns, relationships, health and fitness, career, money, positive living, and thought-provoking pieces.  Being online means we’re always accessible.

What type of features ideas make it?

We publish features that encourage young people to embrace a healthy and positive lifestyle. We run ‘how to’ features such as ‘Ten things to do this summer’ or ‘How to get that dream job abroad’. We feature interviews with celebrities, usually from a Christian background, plus we look at serious issues such as poverty and health. As well as this, we run features exploring the spiritual side of life.

Any other bits?
The magazine is tailored to both sexes, so our SBgirl section keeps readers up to date with the latest fashion finds and guys check out the SBguy section for top grooming secrets, gadget finds and more. We also run general news items.

How can PROs help you?
I am looking for exclusive interviews with very popular celebrities who are Christians, so do drop me a line if you have any A-list stars ready to tell the world about their faith.

How do you prefer to be contacted?
PROs covering fashion, beauty, health, music, films, books and all areas of youth culture can add me to their mailing list. I prefer to receive press releases via email.

Publisher: Streetbrand Media
Frequency: Five times a year
Contact: editor@streetbrand.com

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