Virgin Holidays hires UK PR chief

Virgin Holidays has appointed its first UK head of PR, sponsorship and promotions.

The company, formed in 1985, has brought in Karen Tippett, currently strategy and business development director at First PR

Tippett will oversee the promotion of Virgin Holidays packages that coincide with the launch of new direct Virgin Atlantic routes. These include October’s inaugural service to Mauritius.

Tippett’s appointment comes following a departmental restructure, which saw the role of PR manager scrapped in favour of this broader position.

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