VIEWPOINT: Move away from research reliance

Access to the weekly PRWeek ViewPoint video stream is absolutely free to all visitors to PRWeek.com. To get involved click here for the WMP version (PC) or click here for the QuickTime version (MAC).

Making Waves Communications CEO Matt Williams urges PROs to be much braver with their communications strategies, or risk becoming stuck in a ‘staid industry’.

In this week’s podcast Williams asks: ‘What happened to the days when marketers were trusted to make decisions from the gut?’

While taking risks can lead to mistakes, experimenting also ‘took the industry forward’, he claims.

To get involved, click here for the WMP version (PC)

Alternatively, click here for the QuickTime® version (MAC)

In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020

 

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