National Childbirth Trust hires for comms overhaul

The National Childbirth Trust (NCT) is overhauling its comms function in order to shake off its image as the ‘breast feeding mafia'.

Geronimo Communications has won the retained strategic account following a four-way pitch, which was also contested by Nexus Healthcare Communications, The Partnership and seven-year incumbent Munro and Forster.

Geronimo will work on the charity’s long-term strategy to raise awareness of its brand and services, highlighting in particular the work that the NCT does around the UK with fathers, black and minority ethnic communities and very young parents.

The NCT has also hired its first media relations manager. Nicola Ryan will run the press office, reporting to Sally Horrox, head of marketing and communications.

Horrox said: ‘We want to shake off our reputation as the breastfeeding mafia and raise awareness of our diverse range of services, which we are restructuring.’

Nexus Healthcare Communications has also been brought in, on a project basis, in order to help promote NCT services provided in conjunction with local pharmacies.

The NCT has over 65,000 members.

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