Karol searches for cheesiest dad

Amid the trials and tribulations of midlife crises, middle-aged spreads and rapidly receding hairlines, the nation's dads at least have Father's Day to look forward to each year.

A chance to put the slippers on, have a refreshing cup of tea, and generally think about not leaving the house. It also provides enterprising agencies with the opportunity to maybe get their clients a little dabble of coverage.

Step forward Newcastle-based Karol PR, which is launching cheesemaker Kavli's biggest-ever campaign - a search for 'the nation's cheesiest Dad'.

Dads with a penchant for disco dancing, Bon Jovi, playing football in 1980s-style shorts, leather trousers and knock-knock jokes that would make Bobby Davro weep, can take a shot at the title by going online at proudtobecheesy.co.uk.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.