NEWS IN BRIEF

AGENCY Hill & Knowlton has appointed Tatiana Smirnova as general manager of its new Russia office. The office will be based in Smolenskaya Square, Moscow and will open on 1 July.

CONSUMER Gore-Tex has brought in Starfish to promote its consumer garments business to the specialist and mainstream press, with a focus on the science behind the brand.

PRCA The PRCA has appointed Richard Ellis as comms manager and Susie Brooke as membership assistant as the association looks to replace MD Patrick Barrow, who is moving to Ketchum (8 June).

CONSUMER Healthy soft-drinks brand Firefly Tonics has signed up food, drink and lifestyle PR agency Wild Card for a media relations campaign after a three-way pitch.

CORPORATE Mobile company 3 is looking for new head of corporate comms following Ed Brewster’s departure to Hanover as a consultant.

CONSUMER After a four-way pitch, Turner Broadcasting has hired Mischief PR to promote the launch of preschool channel Cartoonito to preschoolers and their parents.

CONSUMER Household cleaning product company Kleeneze has contracted Cheshire-based agency Sass to boost recruitment of distributors and raise brand awareness among consumers. The campaign will begin with the support of the brand’s sponsorship of Channel 4’s How Clean Is Your House?.

AGENCY Rebecca Penney joins Edelman Financial & IR as a director, reporting to managing director Paul Lockstone, a former colleague at Merlin.

PUBLIC SECTOR Ethnic PR agency Media Moguls has won a retender for the Government’s Personal Food Imports account. It will be responsible for raising awareness of food import laws in six BME communities.

CONSUMER Drinks firm Halewood International has handed McCann Erickson a 12-month contract to promote new cider brand, Maguires.

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