Brands2Life director of public affairs Darren Caplan argues that many in-house and agency PROs are missing a trick because they do not consider using public affairs in their PR campaigns.
In this week’s podcast Caplan argues that public affairs activity, from attending political conferences to community and political engagement programmes, can bring stakeholders on side, create support among decision makers and create additional PR opportunities.
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In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020