Cohn & Wolfe wins Palamida brief

Cohn & Wolfe has beaten off rival tech agencies to secure a brief with computer security company Palamida.

The company specialises in detecting risks from downloading software from the internet and the potential copyright issues associated with doing so.

Cohn & Wolfe’s US office managed PR for the original launch of the company in America. Its client base includes Cisco Systems, EMC, and Microsoft.

The new brief will focus on building Palamida’s profile among UK businesses. The agency is also charged with increasing business understanding of the licensing and vulnerability issues associated with the use of software freely available on the internet.

Gladys Elia, managing director for the digital and technology team, leads the open-ended contract reporting to Palamida’s marketing vice president Theresa Bui Friday.

Elia said: ‘Software is a valuable corporate asset and the use of open source pervades every market. Ensuring intellectual property compliance is an issue that cannot be ignored.’

Bui Friday said: ‘It was ­essential for us to find an agency that had demonstrated expertise in communicating complex technology ­issues such as those associated with the use of open source.’

Cohn & Wolfe’s current portfolio of technology ­clients includes DVD Entertainment Group, Associated Northcliffe Digital and Jupiter Research.

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