Letter - PR far from a bolt-on to the ad industry

I've been quietly irritated by the article in PRWeek's sister title Campaign two weeks ago, entitled 'Should adland and PR work together?'

In the piece Marc Sands, marketing director for The Guardian, belittled our trade to 'an influence and contacts' service 'at the end of a long chain of functions'. Even Chime boss Lord Bell seemed confused to me, rattling on about PR coming from corporate budgets rather than marketing budgets. Is he mad?

My own agency's 'turfing over' of Trafalgar Square recently, for our client Visit London, was a massive marketing success. Without doubt, it has been more effective both in terms of spend and in engaging consumers across the world, than any ad campaign could be.

It frustrates me enormously that many people continue to position PR as a bolt-on service, or an after-thought, and this is hardly helped by the lacklustre defence from some of our industry's own leaders.

Mike Mathieson, CEO, Cake.

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