Locog stays quiet on Olympics logo

The organisers of the London 2012 Olympics stood by their new logo this week, but were unable to stem the tide of negative publicity or communicate the reasoning behind the choice.

But the London Organising Committee of the Olympic Games (Locog) director of comms and public affairs Jackie Brock-Doyle said the negative reaction had ‘encouraged creativity’ and that the London Games ‘has always been bold’.

Meanwhile, logo designer Wolff Olins has been forwarding all media enquiries to Locog.

Bell Pottinger chairman Kevin Murray, who handled PR for British Airways during the tail fins debacle, said the designer’s hands were tied. ‘The client chose the logo. Wolff Olins can’t and shouldn’t say anything,’ he advised.

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