Tangerine lands travel bus brief

The body that operates Manchester’s public transport travel card has appointed Tangerine PR to encourage bus travel.

System One Travelcards’ first agency has been briefed to target young people via a social media campaign.

‘Tangerine PR recognised that the 16 to 26-year-old audience had its own type of media and that traditional print and broadcast media would not suffice. Instead, the campaign will focus around web-based social networking and be supported by direct activity,’ said a spokesman.

The Young Person Bus Saver pass can be used by 16 to 21-year-olds, or up to 26 if in full-time education, for travel on any bus operator within Greater Manchester. This card differs from other bus travel cards as the user isn’t restricted to travelling on just one bus operator.

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