The public-private-voluntary partnership has appointed Euro RSCG Biss Lancaster following a five-way pitch.
The brief involves raising the corporate profile of Working Links, enabling it to secure new contracts and expand its work. The £100,000-a-year account was previously held by Salt which repitched unsuccessfully.
Working Links aids disadvantaged communities by helping the long-term unemployed secure sustainable employment. Since its inception in 2000, it has placed nearly 80,000 people into employment. The partnership is looking to work with new disadvantaged groups.
Working Links communications director Karen Masterson said: ‘We have ambitious plans to lift people out of poverty. Biss Lancaster have the right people, passion and enthusiasm to provide the support we need to move forward.’
Biss Lancaster chairman Graham Lancaster said the agency would be ‘showcasing the brilliant work undertaken by the Working Links team across the country’.