The organisation is recruiting four new campaign and media officers to be based in Cardiff, York, Bristol and Luton. They are expected to be in place by October.
This move will be backed up by the launch of a national campaigning network at the organisation’s September conference.
The new network will enable the organisation to pass its central campaigning messages to the regions, where members will be encouraged to increase their networking among opinion formers.
As well as co-ordinating regional campaigning, the officers will undertake media relations work. In particular, they will publicise the ‘Living with dementia’ programme by identifying individuals with dementia who will speak out on the issue.
Director of external relations Andrew Ketteringham said: ‘Our campaigning should not be London-
centric. We want these changes to extend our influence throughout the country and help us achieve our national objective – making dementia a publicly stated health and social care priority.’
He continued: ‘Our aim is to become so highly regarded that no decisions are made in the dementia area without our views.’
The external affairs team currently comprises over a dozen people in two teams: media relations and public affairs.
The Alzheimer’s Society is currently preparing for this month’s judicial review of the decision by the National Institute for Clinical Excellence to deny Alzheimer’s drugs to some NHS patients.