Eight agencies have secured a place on the list, often referred to as a ‘framework agreement’, which will be worth £100,000 a year.
The Bell Pottinger Group, Geronimo Communications, Consolidated, Financial Dynamics, Connect Public Affairs, Four Communications, London Communications Agency and Euro RSCG Biss Lancaster all emerged triumphant in the process that mimics the procurement system typically used by central government.
A statement released by the council said: ‘This will shorten the timeframe between the recognition of a need for agency support and having it in place. It will help the development of relationships with a defined and trusted set of suppliers who know what we expect and how the council works. The contract will also reduce costs.’
The roster will also greatly reduce the lengthy tender process previously required to hire agencies for major projects, it added.
The central London authority wants agencies to handle PR, public affairs, event management, corporate identity and branding. The contract will span four years.
Kensington and Chelsea is one of the first councils in the country to put together a PR roster. Key issues for agencies may include a lack of social housing and the extension of London’s congestion charging zone. Other subjects include efforts to stop big businesses taking over the high street.
Soaring business rates in the borough, one of the most affluent in the country, have priced smaller businesses out.
Head of comms is Martin Fitzpatrick and acting deputy head of comms is Russell Guthrie. The incumbent agency is London Communications Agency.