Open Road lands ‘carbon neutral’ Silverjet account

Open Road will lobby MPs on behalf of the world’s first ‘carbon neutral’ airline.

Open Road lands ‘carbon neutral’ Silverjet account
Open Road lands ‘carbon neutral’ Silverjet account

The recently-formed agency has been briefed by Silverjet to develop and lead its public affairs activity in London, Brussels and Washington.

The airline, which launched earlier this year, is the only British business class carrier. But what really sets Silverjet apart is its claim to be the world’s first carbon neutral airline. 

Included in the ticket price is a mandatory carbon offset contribution giving passengers the opportunity to reinvest the ‘carbon points’ earned in climate-friendly projects.

Open Road’s lobbying will focus on the burgeoning regulatory environment airlines operate in – including increases in Air Passenger Duty, airport charging and enhanced security measures.
Open Road chairman Nick DeLuca will lead the account.

Lawrence Hunt, chief executive of Silverjet, said the agency had been brought in ‘to help
ensure that ministers, officials and regulators alike understand our business’.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.