Sloan comes from digital specialist Way To Blue, where he was a director for 18 months. His 15 years technology and gaming industry experience include stints at Kazoo and Empire Interactive.
He started his career as a technology and games journalist.
At Cohn & Wolfe, Sloan will work on new business opportunities, and on existing clients including Sellaband, Jobsite and DVD Entertainment Group.
Digital & Technology MD Gladys Elia said Sloan’s appointment was part of a strategy to ‘expand the team’s skillset in different industry areas.’
Elia was appointed as C&W’s first UK digital and tech MD in November 2006. She has 21 years tech PR experience and is a former Cable & Wireless and Alcatel marketing director.
Way To Blue is recruiting for a replacement for Sloan. The agency has recently hired another new director –Adam Rubins.
He joined from Buena Vista International after a 10-year stint.