Zoo wins Indigo campaign ahead of smoking ban

Zoo Public Relations, the recently launched consumer arm of the struggling B2B Consultancy, has won its first client.

Indigo Shading Solutions, a company which makes parasols and awnings, has handed out a three-year contract worth more than £300,000 as it looks to capitalise on the smoking ban which comes into force this summer.

The win comes almost three months after the B2B Consultancy's parent company went into administration, leaving it fighting to hang on to a string of high-profile clients (PRWeek, 9 February).

Zoo's brief is to deliver ongoing trade and consumer campaigns in the run-up to the new smoking legislation that takes effect all across England on 1 ­July.

The agency has also been tasked to build a long-term strategy to take advantage of the increased popularity of alfresco dining.

Zoo will promote the product range to pubs and restaurants which will be looking to provide outside shelter for smokers after the new laws take effect.

Agency director Sarah Murphy, who heads the account, said: ‘We will be looking at business- based features in the nationals and also lifestyle angles such as alfresco dining.'

Zoo landed the account with Indigo following a three-way pitch.

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