2 MINUTES WITH: Karen Livermore, editor, Woman's Own

PRWeek caught up with the editor of Women's Own magazine to find out what's new.

Woman’s Own has just gone through a £2m revamp. Why the change?
We have spent the last eight months talking to current and lapsed readers discovering what they want from the magazine. From their feedback, we have kept our practical tips and advice but the magazine now has a much more modern look, feel and content.

Who are your readers?
Our target audience is women bet­ween 35 and 55 years old, although our average reader age is 45/46 years old. They are grown up, want a high degree of honesty and love shopping. The magazine provides them with smart deals and good realistic advice.

How can PROs help you?
Our readers love a good high-street deal. So if a promotion is making a big impact or there is a great deal out there, we’d love to hear about it.

What new sections are there?
We have six new sections – ‘Upfront’, which focuses on news, views and gossip with new columnist GMTV’s Richard Arnold; ‘Shape Shop’, which provides readers with figure-fixing clothes solutions; ‘Look Younger’ –beauty and wellbeing advice; ‘Cook a Little, Cheat a Lot’ – our no-fuss food guide; ‘Good Deals’ – gadgets and special offers; and ‘Real Life’ –an expanded section of true-life stories.

Who deals with which sections?
Liz Silvester and Caroline Evans deal with lifestyle, fashion, food, beauty and good deals. Any features ideas should go to Rachael Woolston and showbiz to Katherine Hassell.

What do you want from PROs?
I would advise PROs to take a look at the new-look magazine to understand what we are looking for. We are happy for them to get in touch with us regard­less of how off the wall the ideas are.

Publisher IPC Media Connect
Circulation 356,811
Contact T 0203 148 6552
E firstname_surname@ipcmedia.com

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