Ex-Infopress head pioneers virtual comms agency

A former agency boss has opened a virtual comms agency, claiming that its low overheads allow him to be 'more competitive' than traditional agencies.

David Watson, former CEO of Infopress, has launched the new venture on the back of the model's growing popularity in the US.

The virtual agency, called Campaignteam, has a base of 13 part-time staff members who work together on client issues. They include former investigative BBC TV current affairs producer Helen Glanville and the former producer of BBC's Top Gear, Dennis Jarvis.

The firm has one unidentified launch client and offers advice on media relations, creative consultancy, political, internal and crisis comm­­­un­ications, corporate publishing and TV.

Watson said: ‘I have enjoyed working in an office for several years, but I believe there is also room for this model.

‘Being a virtual firm means we have lost a huge overhead; therefore our prices can be far more competitive.'

The virtual comms agency model is already used by Paratus Communications. Watson was Infopress CEO from 1990 to 1999 and was MD of Key Communications from 1999 to 2001. More ­recently he headed up the small corporate comms agency Surrey House.

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