We carried a picture of Elton John's well-known publicist and chairman of The Corporation, Gary Farrow, alongside text promising an interview with one John Farrow. Of course, the caption should have read Gary Farrow.
Gary's pull-out quote, 'I'm like the John the Baptist of PR,' seems to have been taken a little too literally by our subbing team. PRWeek can only apologise unreservedly and be thankful that Gary is taking it all in good humour. He says: 'Thank God I haven't got a brother called John - or he'd be straight in there trying to capitalise on my success'.