Pitcher to advise Citigate PA arm

Luther Pendragon founder George Pitcher has been ­par­a­chuted in to Citigate Public Affairs - as parent company, the Global Consulting Group, looks to resuscitate the ailing firm.

GCG's New York-based chief executive Richard Wolff said: ‘We have very strong, integrated corporate, financial and public affairs offerings in the US, but the UK is not as strong.' He added: ‘We asked George for an honest, dispassionate and objective set of recommendations'

Pitcher said: ‘The clue is in the name - they must ensure they are properly global.' He added that ‘acquisitions of people and of operations' would be closely considered.

Last autumn Citigate Public Affairs senior MD Warwick Smith quit after 17 years to set up a public affairs arm of College Hill, badged College Public Policy (PRWeek, 20 October 2006). Soon after­wards he poached two of its top lobbyists (PRWeek, 18 January).

Wolff admitted that Smith's departure from the firm ‘left a huge hole from a management perspective'. Co-founders Pitcher and Charles Stewart-Smith sold Luther Pendragon in a management buyout towards the end of 2005 (PRWeek, 8 December 2005).

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