ASH will use the international tobacco group's AGM in London next Thursday (26 April) to launch a report on how tobacco companies use ‘buzz marketing' to target global youth.
It will expose these tactics with a series of stunts featuring young activists from the UK, the US and Africa. US tobacco giant Philip Morris' forthcoming AGM in New York is expected to see similar stunts.
ASH is using marketing agency Claydon Heeley for the campaign. With the UK ban on smoking in public places taking hold on 1 July, ASH is refocusing its efforts to target UK-based tobacco companies such as BAT, as well as retailers of cigarettes and agencies employed by tobacco marketers.
ASH director Deborah Arnott said: ‘Smoking rates in England have fallen to around 25 per cent of adults, but four out of five smokers want to quit, so it's time to really go to work on tobacco marketing and distribution."