News in brief

CONSUMER  Former Freud Communications board director Rebecca Rhodes has joined Cohn & Wolfe as a director in its consumer division.Rhodes heads up the agency’s flagship 02 account, after working freelance for C&W since January.

CONSUMER  Coca-Cola is to use M&C Saatchi Sport & Entertainment for its first European music brief. M&C Saatchi will advise on Coca-Cola’s ‘Live meets Digital’ music programme.

CONSUMER Scooter manufacturer Piaggio has reappointed Focus PR following a competitive pitch. The six-figure account covers Piaggio, Vespa and Gilera brands and will be headed by associate director Anna Speight.

CORPORATE  Swiss International Airlines has enlisted BGB Commun­ications to bolster its UK and Ireland presence in the run-up to its fifth anniversary in May.

CONSUMER Sports nutrition company Maximuscle has appointed Resonate, its first consumer agency, after a four-way pitch (PRWeek, 8 February).

CORPORATE Hampshire-based agency SRF has won a six-way pitch to retain its account with Airport Express  – which includes the Gatwick Express and Heathrow Connect train services.

CONSUMER  Golley Slater has won a new brief with insurance service AA Warranty. It has also retained an account with Oxford Hotels & Inns.

TRAVEL  World Hotels has brought in McCluskey International to handle its PR in the UK and Ireland. The agency replaces the Brighter Group.

CORPORATE  Multiplex UK head of corporate affairs has Dan Bridgett has left his position at the construction firm after six months.

PUBLIC SECTOR Julian Eccles, former director of comms and corporate affairs at BSkyB is to resurface at Ofcom. He will take the comms director role vacated by Matt Peacock.

CORPORATE The Big Partnership has taken Clydesdale Bank’s business brief from Beattie .Thought to be worth around £150,000, the campaign will focus on building the SME market.

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