Freuds recruiting celebs for Asda

Asda has signed up Freud Communications for a campaign to establish the chain's reputation for selling high quality product.

Working with sister agency Fallon - the advertising firm that is also part of Publicis Groupe - Freud will promote a long-running advertising campaign highlighting the quality of Asda goods.

The first ad, already aired, shows Victoria Wood helping the supermarket bake bread. Freud will source celebrity talent for other campaigns.

SEPARATELY... Freud Communications has hired Sir Bob Geldof's eldest daughter Fifi as an account executive.

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