SimplySwitch set to stride ahead

Price comparison company SimplySwitch has turned to Launch Group to raise its profile in the UK, following a six-way pitch.

The six-figure account was won after a pitch involving Brave, Cohn and Wolfe, Consolidated, Frank and Shine.

The 10-month contract will involve national media relations work and online activity aimed at driving more consumers to its website.

Launch Group CEO Johnny Pitt said: ‘The price comparison service battle is heating up and, as a pioneer of contact centre switching, we believe SimplySwitch is set to make great strides in this burgeoning market.'

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