Comic Relief fundraiser grabs media attention

Last month's Comic Relief fundraiser generated a massive 992 mentions in news items, easily pushing it to ­the top of March's NGO watch.

Organisers said it was too early to put a figure on the ­total money raised as donations were still coming in. The previous event, held in 2005, raised a total of £65m.

TV viewers were encouraged to donate their cash following several eye-catching-performances - including a sketch featuring Prime Minister Tony Blair with comedienne Catherine Tate, and celebrity versions of The Apprentice and Comic Relief Fame Academy.

Elsewhere, Age Concern has climbed from seventh to third in the table following the publication of a report investigating apparent age discrimination by insurance groups towards older people.

According to the Association of British Insurers, drivers in their 70s are 72 per ­cent more likely to cause accidents than those in their 60s. The charity has contested the figures, claiming that ‘there are no independent statistics anywhere, which just proves that older drivers ­have more accidents or are more likely to claim on their  travel insurance'.

Unicef has dropped from last month's top spot and features ninth this time around, as the fallout from its widely covered Child Wellbeing Report subsides.

However, the report's findings on international child development continue to be discussed by the UK government.

NGO WATCH March 2007 ranking
Ranking    
NGO
No. of mentions
   
01.
Comic Relief
992
02.
RSPCA
363 
03. Age Concern     
347 
04.  Friends of the Earth
324 
05.
RSPB    
323 
06. Red Cross   
305 
07.
Greenpeace
266 
08.
Citizen’s Advice Bureau 
247 
09. Unicef
241 
10.Cancer Research
234 

Source: Infonic

 

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