SSDA reviews support ahead of merger

The Sector Skills Development Agency (SSDA) is reviewing its PR support as it prepares to ­become The Commission for Employ­ment and Skills.

The national training agency, which aims to boost productivity and profitability in the UK, currently retains Bell Pottinger Business & Brand, Staniforth and Communications Management.

It is not yet known if the agency will retain another three agencies, but it will have a minimum of two, according to director of comms and marketing Jerry Lloyd.

‘This is our statutory three-year review. However, when the next agency line-up is finalised, they will have a substantially different brief,' said Lloyd.

The SSDA will merge with The National Employment Panel from this summer with a new board expected to be in place by next April.

It is not yet known what will happen to Lloyd's post. He was previously director of comms for the RSPCA.

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