Reading to lead Gest push in UK

US television producer and concert promoter David Gest has hired Neil Reading PR as he tries to boost his profile in the UK.

The move comes ahead of the broadcast of Gest's new reality TV series This Is David Gest, due to air on ITV on April 22.

Gest has recently come under fire for being overly critical of contestants on the current ITV series Grease is the Word.

The American finished in fourth place on the 2006 series of I'm a Celebrity, Get Me out of Here! and was famously married to Liza Minnelli for just over one year.

Gest is also releasing his autobiography Simply the Gest on April 19.

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