Agencies pair up to pool contacts

Exposure and Relative PR are to share key contacts, clients and new business opportunities in a partnership which sees Relative PR 'moving in' to Exposure's showrooms.

While both agencies will stay independently owned, each will use the other's expertise to develop their brand. Exposure has an international reach with experience in fashion, luxury, lifestyle, sport and music but has not expanded significantly into the high-end fashion designer area.

Relative PR has seven years of experience in high-end fashion but will benefit from broadening its business to New York and handling more events and design work. Exposure CEO Raoul Shah said: ‘This partnership allows us to have a bigger presence at London Fashion Week and increase our designer portfolio."

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