Ing Media has been charged with showing that Coffee Nation has a transparent supply chain and that it ‘supports the concept of sustainability'.
Moving into its next phase of brand development, it also wants to promote its self-service coffee bars, set to take over from its vending machines.
‘The perception of vending is pretty crappy. So this campaign will be about showing the brand provides premium coffee which is served via traditional barista methods,' said a spokeswoman for the company.
The brief includes brand development, media strategy and implementation. Leading the account is Ing managing director Leanne Tritton who reports into Coffee Nation chief operating officer, Scott Martin.