SheerLuxe.com to use Green Row Comms

SheerLuxe.com is to use Green Row Communications for a national media relations campaign positioning it as a one-stop shop for high-end online shopping.

The six-figure, 18-month account was won following a three-way pitch.

It will target consumers as well as aiming to encourage other luxury brands to join up to the site through the trade press. Director Mary Jane Greenhalgh will report to editor Georgie Coleridge Cole.

The site covers fashion, lifestyle and children's products.

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