BroadView to use UK agency vision

A company that aids employee and customer communications is turning to a UK agency for the first time.

BroadView Communications, which works for BT, Sainsbury's and Barclays, has brought in Red Lorry Yellow Lorry after a comms review. Previously the firm's PR function was in-house.

The firm produces video and web content for internal television, briefings, seminars and reports to support senior management, company values and staff interaction.

The 12-month campaign's aim is to raise the company's profile in the IT and financial sectors. Red Lorry Yellow Lorry wants to position BroadView as a firm the media turns to for specialised expertise in web TV.

Account director Kim Willsher leads, reporting to BroadView founder Stuart Maister.

The appointment was made via the PRCA's PReview service.The brief also covers traditional brand awareness among marketing and new media press.




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