Advice for Wimpey lands Maitland in pole position

Maitland raced to the top of the latest Deal Watch after not featuring in the top ten agencies last month.

Maitland’s headline deal was the biggest of the month – advising housebuilder George Wimpey as it approached a £4.9bn merger with rival Taylor Woodrow (PRWeek, 30 March). Maitland also advised on 3i Infrastructure’s £700m AIM IPO.

In second spot, up one from last month, FD also had a good March, advising on £6.4bn worth of City deals.

FD client RHM, which makes Bisto and Paxo, is currently subject to a £1.2bn takeover by Premier Foods (advised by Citigate Dewe Rogerson). The move will make Premier the UK’s largest food company.

In third place sits Finsbury, which advised Taylor Woodrow under controversial circumstances.

Finsbury took the business from Bell Pottinger Corporate& Financial, but the move cost the agency retained client Persimmon (which went to M:Communications).

In fourth position lies last month’s leader Brunswick. The agency handled 14 deals in March, including Merlin Entertainment’s £1bn buyout of the Tussaud Group from Dubai International Capital which Brunswick has been advising for since last year.

Citigate reaches fifth, assisted by its efforts with Premier Foods. It sits one position above M:Communications which advised Mecom Group as Jupiter Asset Management made an approach to acquire 50 per cent the strategic investment firm.

Hudson Sandler, K Capital Source, Weber Shandwick and Buchanan Communications rounded off a good month for City agencies in which the top ten advised on £38bn worth of business.

Ireland-based Capital Source advised Smurfit Kappa, the world’s largest cardboard manufacturer, on its IPO (PRWeek, 23 February). The £800-plus listing was the agency’s only deal in March.

DEAL WATCH March 2007 ranking

   Ranking  
Financial PR Company
No. of Deals
 Deal Value £m
    
01.Maitland
157,380.52
02.FD
346,430.29
03.Finsbury
7
5,237.77
04.Brunswick Group
144,003.23
05.Citigate
193,121.22
06.M:Communications
5 1,777.91
07.Hudson Sandler
11 1,072.41
08.K Capital Source
1 889.92
09.Buchanan Communications
20841.30
10. Weber Shadwick
8709.00

Source: Zephyr published by Bureau van Dijk

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