Book giant eyes sale of UK brands

Borders UK is on the brink of hiring its first retained consumer PR agency as it faces a potential sale.

The high-street bookseller wants an agency to create a brand-building campaign for its Borders and Books etc brands.

Frank PR and Paratus Communications are understood to be in the running.

Borders marketing manager Meg Seymour confirmed: ‘We are reviewing our PR strategy for 2007.'

After a tough year, US-based Borders Group Inc is using Merrill Lynch to come up with ‘strategic options' for its international businesses.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.