Easy Rider

Harley-Davidson is in the midst of a European, Middle East and South Africa pitch covering its entire consumer product range.

The firm, which also owns luxury bike maker Buell, is looking for an agency to co-ordinate its consumer work across key regions - complementing its UK agency, which it hired in January.

RBP was brought in to handle press comms and model launches.

There is no Europe-wide agency currently in place. Harley-Davidson is planning to significantly expand its dealer network through 2007.

This follows a trend-busting 2006 which saw an 11 per cent increase in sales (compared with a motorcycle market increase of one per cent).

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