Despite being the service with no name, NBC Universal and News Corp's new video-sharing network was dubbed the YouTube ‘killer' among a portion of the media. ‘Microsoft backs YouTube killer' (vnu.net, 23/3).
NBC's Peter Chernin's assertion that the new service was ‘a game-changer for internet video' (Sunday Times, 25/3) was understood to mean the ‘old media' big guns had at last found a solution to bring back control over copy-righted content.
‘The big guys decide it's gang up on Google time' (The Guardian, 26/3).
This approach was in stark contrast to Viacom's direct legal assualt on YouTube for its alleged ‘massive copyright infringement' (Bigmouthmedia, 23/3). The effect on YouTube was moot, given the amateur status of many of its contributors. ‘Time will tell how a top-down corporate approach will beat the bottom-up model that defined internet innovation' (Informativ, 22/3).
Interestingly, The Guardian noted that Google had ‘not been expressly excluded' from the alliance (26/3), while YouTube's Julie Supa said: ‘We value our relationships with NBC and Fox... and look forward to working with them in the future' (Digit Magazine, 23/3).