Mercieca lands Coke trade brief

Coca-Cola has handed its sought-after trade PR ­account to a small Camden-based agency.

The soft drinks giant has turned to FMCG specialist Mercieca PR for the UK brief worth around £150,000.

Mercieca is the first ­agency to gain from Coke's decision to put its business up for grabs. The pitch follows the soft drink firm's split from 15-year incumbent ­Weber Shandwick last month (PRWeek, 23 February). A decision on Coke's corporate and PA briefs is expected within two weeks.

Mercieca PR director Gemma Oakes said the agency would be promoting ‘product launches and product innovations'.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.