Bio Medical gives up Slendertone

Galway-based Bio Medical Research has handed the ­account for its muscle stimulant Slendertone to Cheshire agency Sass after a four-way pitch.

The agency's head of PR services Lyndsey Evans will lead the account, reporting to brand manager Barbara-Anne Richardson.

Evans oversees consumer health campaigns targeting different female markets for Slendertone's Active, Flex and System ranges.

For example, System will be supported by what Evans calls a stunt-based campaign, while Active (aimed at older women) is to be promoted using advertorials in the slimming press.

Sass is also handling PR for Bio's Fortex upper body trainer, and is planning a campaign with regional and ­national DJs to find the UK's strongest radio presenter.

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