Hit or Miss... Wembley gets hacks on side

Wembley Stadium, the completion of which has been a comms disaster for years, scored a PR winner this week. At the long-overdue opening, the PR team pulled a masterstroke by allowing most of the key sports hacks to play in the first (charity) match on the soon-to-be hallowed turf. Daily Telegraph footie journo Henry Winter wrote glowingly about his experience on Monday, while BBC presenter Mark Bright could brag of scoring the first goal.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.