Letter - Councils plagued by 'silo' attitude to PR

The latest poll on local government communications makes for depressing and familiar reading ('Council comms staff exiled from top meetings', 9 March).

Ten years ago I left the Local Government Agency for a great job at a council. It was plagued by the silo communications approach highlighted by your article.

We made great strides, but it is sad to think that this is still such a stubborn problem. It is time to take the internal politics out of council comms.

Individual initiatives are useless if they don't support corporate objectives or, worse, undermine them in the pursuit of ersatz sub-branding.

Comms professionals can also make a difference by being more strategic and not just demanding a place at the top table, but earning it.

Mark Oakes, head of comms, Financial Services Compensation Scheme.

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