Freeview stages agency review

Digital TV platform Free­view is to stage a pitch for its corporate, trade and consumer PR account, putting four-year incumbent Nelson Bostock Communications on alert.

Five agencies - including the incumbent - have been shortlisted to pitch.

The five-year-old Free­view brand is generally regarded as being a hit with consumers. It is now found in 10.6 million  UK homes. But the service faces a host of issues with the potential to damage its reputation.

These include the fact that BSkyB is applying to Ofcom to replace its Freeview channels with pay-to-view stations, a move opposed by the BBC, ITV and Channel 4.

There are also concerns that Freeview customers will not be able to watch high-definition TV due to bandwidth shortages.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.