2 MINUTES WITH: Sara Cremer, Editor, Eve

Eve magazine has been redesigned and PRWeek hooked up with it's Editor Sara Cremer to discover the exciting new changes on offer.

You've redesigned the look and content of Eve. What are the major changes?
Editorially, ‘Luxe for Less' now has its own section. We've started the ‘eve weekend' section and there are five additional pages of food and recipes. There is also a new regular gadget page compiled by Stuff editor-in-chief Tom Dunmore, a website review page, a ‘What men think' insight and ‘Stories the World Forgot' - a look back at the stories that have made headlines.

What else is different?
We've also started a ‘my rebel moment' profile for the inside back cover, where we interview women who have taken a real chance in life. Aesthetically, we've glammed up the front to make it stand out on the newsstand, and have introduced page borders to help divide sections by colour.

Give us a sneak preview of the May issue...
There's a property special, which includes the best places to live in Britain when you're 30, and a piece on the Bollywood Oscars.

How do you define your target audience?
Women in their 30s who still consider themselves to be ‘a project'. They're interested in fashion and homes, travel and relationships, but they are still looking for ways to develop. Maybe they're considering a change of job direction, or setting up a business?

What do you want from PROs?
Send us stuff that's going to improve our readers' lives in some way. I prefer a good old-fashioned press release in the post sent to the right section editor. Emails get lost in the system - post always gets opened.

Who does what?
Filiz Djafer
(‘Luxe for Less'); Lórien Haynes (celebs and reviews); Elizabeth Cocozza (fashion); Annabel Jones (beauty); Linda Gray (health); Nazreen Mills-Meyer; (homes); Claire Baylis (travel); Emma Elms (features).

Circulation 172,419
Frequency Monthly
E firstname.surname@haymarket.com

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