National Lottery creates shortlist for roadshow

The National Lottery Promotions Unit has lined up four agencies to publicise a 'good causes' roadshow.

The nationwide roadshow is the first of its kind, and will showcase how Lottery money is spent.

Exact details of the project are yet to be finalised, but NLPU director Lisa Quinn said it would be likely to take place towards the end of the year.

Planning for the event comes as the Lottery faces accusations from media that too much revenue will be channelled to fund the Olympics to the detriment of other causes.

‘Our job is to get the message out there about Lottery funding for good causes. The best way is face-to-face - whether in shopping centres or train stations,' said Quinn.

She added that the idea for the roadshow was inspired by her experience of projects at her former agency - Band & Brown Communications' experiential marketing arm Brando.

Quinn joined the NLPU from B&B - where she was a board director - last year (PRWeek, 4 August 2006).

The NLPU's comms function has been ramped up since Quinn's arrival, with the hire of Geronimo Communications earlier this year (PRWeek, 2 Feb).

Internally, Quinn has appointed former Financial Times head of corporate comms Katy Hemmings to a new head of external communications post (PRWeek, 16 March).

Quinn has already discussed the roadshow with two agencies, but said she wanted to see pitches from four consultancies, including Geronimo, over the coming months.

B&B will not be on the pitch list, she added.

NLPU was set up in 2003 to publicise the Lottery's support of good causes.

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