Disney uses Bite to create Euro campaigns guide

Disney Interactive has asked a London agency to devise 'launch packs' for use by its ­European network of agencies.

Bite Communications has been brought in to create the packs, including ideas for stunts and media groups to be targeted. They will be distributed to consultancies in European countries such as Belgium and the Netherlands.

Bite head of consumer Robin Wilson leads the account.

‘It's a particularly interesting brief because it allows us to be very creative - we have great fun working on it,' he said.

Disney Interactive's European headquarters are based in Hammersmith, London.

This week the company announced the May launch of video game Pirates of the Caribbean: At World's End, which coincides with the film's release.

Other Disney Interactive games include Tron 2.0, Chicken Little and Every Extend Extra.

Last month, Bite was hired by sports-based networking site iSporty (PRWeek, 16 Feb).

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