English Heritage in rethink

English Heritage has ann­ounced an adjusted comms agency line-up for its £350,000 roster.

London-based Direct PR has poached the organisation's travel trade brief from Diva PR.

Rebecca Milton, senior comms manager at English Heritage, said: ‘Diva did a good job but Direct already covered the South-East region, which contains most of the properties on the travel trade brief, such as Dover Castle and Osborne House.'

Grayling has retained its national, regional and education accounts on the English Heritage roster.

Mitchell Halton Watson, based in Newcastle, has retained its North-East and North-West account.

Footprint has tightened its grip on English Heritage's Yorkshire brief, while Partners Leisure has retained its work for the East Midlands.

The Grayling-led national events and properties campaign begins next month, under the strapline ‘Days out worth talking about'. Overseen by Grayling's Bristol office, the drive will be more family focused than in previous years, said director Fiona Reece.

She added: ‘We will be concentrating on the top 25 sites and focusing on the fun and interactive side of English Heritage's offering.'

The objective for each rostered agency is to boost visitor numbers and promote specific events. The new one-year contracts begin on 1 April, but could be extended to four years.

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