GSK hires Litmus for influenza job

Chandler Chicco Agency and its medical education specialist Litmus have won a new global account targeting those involved in preparations for a flu pandemic.

For the first time, GlaxoSmithKline's seasonal flu drugs - as well as its un­licensed pandemic vaccines - will be promoted to healthcare professionals and key policy makers.

CCA's policy team will handle public affairs for the brands, which include Flua­rix and Flulaval.

On the pandemic side, its work is likely to cover the risk to humans from avian flu.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.